Top employees/IT professionals get to choose. They join companies not only based on salary but also because of reputation, culture, and opportunities. That is what employer branding stands for the creation of positive perception of your company as an employer.
For IT companies, the advantages of employer branding include lower cost of recruitment, high quality of new hires, and loyalty of current IT professionals. Below you will find our short guide explaining employer branding for technology firms, its creation process, and successful approaches.
An employer brand is the image of a company as a place to work, created by both its current employees and external audience. It includes everything from employment listings and Glassdoor ratings to conversations that engineers have at conferences and online.
Employer branding makes sure that each candidate knows one thing before applying to any position at your company, why do they want to work with you and not anyone else?
IT sector is one of the most competitive fields in the world. Skilled programmers, product managers, and data scientists receive plenty of recruitment offers every day. For such a company, it becomes challenging to hire and retain these employees.
A good employer brand will benefit IT companies as follows:
The EVP is basically the core promise made to the employees by the company. It is a statement about what benefits people get from being employed at this particular company other than money, such as development, interesting projects, flexibility, etc.
A good EVP is one that is credible, specific, and communicated in all places of contact, starting from your career page, job postings, and even social media profiles.
A career page can actually be the very first point of contact a future employee gets acquainted with when researching the company.
Thus, the company’s culture, values, team, and benefits should be well-expressed here through photos, videos, or stories.
LinkedIn, Instagram, are the main sources of communication for many tech employees.
Here, you may publish pictures from inside, posts about successes, initiatives, and anything related to the company’s culture.
Candidates often check Glassdoor before submitting their applications. Make sure your employees leave reviews and answer any feedback left on the website professionally, both positive and negative.
Your employees are the best brand advocates you could ever have. When your employees actively promote your company by posting their accomplishments, successes, and experience in public channels, you create a connection that cannot be achieved by any advertising campaign. Encourage and incentivize them to do so by offering recognition programs and providing a positive work environment.
Technical professionals value contributions to the community. Companies that contribute to open-source software, provide technical content, and actively participate in conferences, seminars, and workshops build natural brand awareness among top-tier professionals.
Step 1: Evaluate Your Current Branding
Before creating your employer brand, evaluate its current state. Collect feedback from your employees, analyze Glassdoor reviews, and consider what candidates see when they look up information about your company.
Step 2: Create an EVP Statement
Engage with your employees during this stage. Find out what they love about working for you, and how they will describe the company to their friends considering joining. Make sure your EVP statement reflects the responses accurately.
Step 3: Match Employer’s Inside with Branding
Your employer brand will be effective if it reflects the true essence of your organization. You should align your internal corporate culture with your careers site by providing consistency and transparency.
Step 4: Be Consistent with Content Creation
Create content regularly on your careers site, LinkedIn page, and technical blog. Post interviews with your employees, achievements, and other information. It can help create awareness of your brand.
Step 5: Evaluate the Effectiveness of Your Branding Efforts
Find out whether your employer branding efforts are effective. Collect statistics related to the number of applications, number of referrals made by your employees, Glassdoor rating, and more.
In Aayan Infotech, we believe that the way we appear as an employer stem from our day-to-day experience. That is why we emphasize genuine efforts and invest in professional development, knowledge sharing, and positive company culture.
Our people get involved in solving technological issues for different clients in India and the USA. We value personal growth and celebrate it. IT and other tech professionals receive an opportunity to work in a respectful environment, which inspires creativity and promotes success.
If you are looking to join a team that values your growth as much as your output, we would love to hear from you. Reach out at info@aayaninfotech.com.
